Vietnam has over 96 million people. Less than 0.5% of people have an active gym membership compared to 25% in the USA. Hustle is going to change that.
Join the Hustle
Javier and Erin approached us to create a brand that stood out from the impersonal gyms in Vietnam and a website to support their offering.
Hustle is not only a gym but a community space for people to hang out in, have a smoothie and relax before and after a workout. We wanted to create separation between these spaces visually. We did this with a contrast of day and night, inspired by Asian food markets that was underpinned with a spectrum of colour, using softer pastel hues in the communal areas and brighter neon in the workout space.
We also developed a website to give them a platform to present their offering, manage their schedule and allow customers to book classes.
The first gym is now open in Thao Dien, HCMC. Hustle already has plans to grow within Vietnam and internationally.
We love our brand! The website and overall brand are very high quality and represent what we were looking to showcase.
ERIN UPTON — CO-FOUNDER & COO