Submerge is a UK-based digital arts production & events company, working with artists to produce immersive experiences at the intersection of performance, music and creative technology.
We were approached to develop an encompassing identity for their company, along with visuals for their latest festival: Bristol International Digital Arts Festival.
For the encompassing identity, we went with a monotone palette so as not to distract away from the projects that happen under the Submerge brand. This also created flexibility, so Submerge assets could be reused across multiple projects to complement not clash with their visuals.
While developing the brand and coming to an understanding as to how they wanted to grow the company, it became clear it was essential that it Submerge could hold its own as a concept.
Their domain name needed updating and, after exploring the foundations of what Submerge was, we settled on the idea and tagline of "Submerge me". We were able to acquire the domain submerge.me, which pulled everything together and led us to run the campaign #submergeme.
Once again working with Maya was smooth and brilliant. Their designers always offer a fresh spin on current and upcoming design trends, ensuring the Submerge brand looks as cutting-edge as the work we show in our biennial LGBTQ+ arts festival. Thanks again Maya!
MIKE PONY - ARTISTIC DIRECTOR, SUBMERGE