The industry we work in is ever changing and the same goes for the digital marketing landscape, especially for social media, which is evolving at the speed of light. As we’ve repositioned ourselves and refreshed the Studio Maya brand - which we’ve been sharing over the past month - we’ve also looked at switching up how we present ourselves on our social media channels.
Our marketing team used to consist of just one person, working mostly separately from the rest of the team. Now, we have a full-service marketing department, with Head of Marketing Georgia and Social Media Manager Sally being supported by our Junior Designer Lydia, who work closely together on various projects - particularly in the social space.
In the weekly catch ups that our design team has with our marketing team, we decided to shift our focus on our social platforms in line with the rebrand work we’ve been doing. We needed to re-evaluate ourselves as a brand visually and when we were designing social mockups as part of the rebrand, it became clear that we needed to take a tailored-to-platform approach, in a way that makes sense for us as a studio.
We look to set a best practice example for our clients in how to effectively use social media to showcase and promote your business. And while our B2B use of channels may differ to theirs, especially if they’re B2C, there are key takeaways that are useful for both.
So here’s what we’ve done to shake up our approach to social media in 2023:
We decided to ditch Twitter
It’s not a channel any of the team spend time on - and neither do most of our clients. As with all social media channels, you have to put the work in to get anything out of it. And it just wasn’t giving us any value back for the work we were putting in. I know for many of our colleagues in the agency/studio world, Twitter works great, but it's not a place we feel aligns with our values anymore.
We’ve switched up how we use Instagram significantly
Instagram has always been a visual app, so the design team wanted to go back to its roots and create a space that allows our client work to breathe. This has resulted in a portfolio-based overview of the studio on the grid. With the approach of quality over quantity, we’ve started to spend more time on posting with purpose. We will not be posting to the grid regularly, instead only when we have work to share. The grid will be more static - an extension of our website on Instagram. We will, however, be posting to stories more, as fits how users now behave on Instagram.
We now use Facebook as a signposting channel
Facebook still has enormous value as the channel at the heart of Meta. Not only is it an incredible advertising platform, it’s also the place where business and networking groups are formed and most businesses have a presence. While we aren’t creating content specifically for it, we are sharing the content we’ve created for LinkedIn and Instagram here, so we can still showcase our work to the current and potential clients who use it, as well as maintain a presence on the platform that has some of the most powerful insights and the tools for marketing.
LinkedIn is where it’s at
As a significant networking platform for current and new clients, we are focusing on building our thought leadership presence on LinkedIn. The directors will be sharing more and here’s where we will post our long-form content, showing how we actually work as a studio.
We began this approach at the start of January. New year, new approach - and so far it’s felt a more natural way for us to be on social media that aligns with our proposition and messaging.